It’s a tough sell.

The latest Marquette University Law School poll, released the day before Vance parachuted into Wisconsin, shows Trump hitting a second-term low with Wisconsin voters, with 44% saying they approve of the job he’s doing and 54% saying they don’t approve. Across partisan affiliations, the rising cost of living is voters’ No. 1 concern, while 55% of respondents told pollsters tariffs are hurting Wisconsin farmers. Manufacturers are not happy, either.

“I can tell you from my experience running our company, from everyone I talk to in my networks — 95% of people in manufacturing — 99% do not support the tariffs,” said Sachin Shivaram, CEO of Wisconsin Aluminum Foundry, a Wisconsin-based company with locations across the Midwest.

Shivaram spoke on a press call with Wisconsin Sen. Tammy Baldwin ahead of Vance’s speech Thursday. Many business owners, he said, are afraid to publicly share their criticisms of the Trump administration. When he meets other leaders of manufacturing companies in boardrooms, he said, “It’s like, look, we can’t say anything about how dumb the tariff policy is, because we’re going to be the next one whacked on X.” But, he added, “it’s costing all of them, all of us, a lot of money.”

Tariffs have caused “chaos and uncertainty” for businesses, agreed Kyle LaFond, owner and founder of American Provenance and Natural Contract Manufacturing, a small business that makes personal care products. “Last year, when these tariffs were first instituted, I absorbed those costs as much as possible. I did that for about eight months,” LaFond said. “But that is not a sustainable business practice.” Ultimately, he said, businesses have to pass along the cost to their customers: “Tariffs are just attacks on the American consumer.”

Trump ‘s failure to deliver the economic miracle he advertised, along with devastating cuts to health care and the safety net, pose a looming problem for Republicans ahead of the midterms. The solution they’ve hit on is a combination of bluster, bullying and straight up lies.

There’s a reason slim majorities of Wisconsin voters chose Trump in 2016 and 2024. Vance put his finger on it in his speech at the Republican National Convention in Milwaukee. “When I was in the fourth grade, a career politician by the name of Joe Biden supported NAFTA, a bad trade deal that sent countless good jobs to Mexico.”

Wisconsin manufacturing workers and farmers suffered tremendously from global trade deals. Democrats and Republicans alike brushed aside their pain and tried to tell them that the booming stock market and increasing corporate profits were worth the crashing prices and job losses. Never mind the communities ruined and all the families that fell out of the middle class.

Trump and Vance spoke to those voters. In his convention speech, Vance cleverly tied global trade deals supported by both political parties to immigration.“Now, thanks to these policies that Biden and other out-of-touch politicians in Washington gave us,” he said, “our country was flooded with cheap Chinese goods, with cheap foreign labor.”

But the immigrants who make up 70% of the labor force on Wisconsin dairy farms did not drive the collapse of Wisconsin’s small-farm economy. They, too, were displaced by globalization that drove down prices and accelerated a “get big or get out” economy that has taken a heavy toll on working people on both sides of the border. The arrival of immigrants willing to work long hours for low pay on farms that were forced to expand rapidly to stay afloat was a blessing to farmers who simply couldn’t find American workers to fill those jobs.

Today’s increasingly virulent, demagogic attacks on those hardworking immigrants should make everyone queasy.

Alex Jacquez, a former White House economic official in the Biden administration who also worked for Sen. Bernie Sanders’ 2020 presidential campaign, sees Vance’s rise as a big win for the populist right. Vance’s criticism of global trade deals that hollowed out American manufacturing, and his appeal to the “forgotten” American workers who have never recovered from outsourcing, struck a nerve with voters across the industrial Midwest.

“But I think the question is whether the actual policies put forward are having the outcomes that they intend here,” Jacquez said in a phone interview Thursday.

Trump ‘s failure to deliver the economic miracle he advertised, along with devastating cuts to health care and the safety net, pose a looming problem for Republicans ahead of the midterms. The solution they’ve hit on is a combination of bluster, bullying and straight up lies.

In his Plover speech, Vance doubled down on Trump’s scapegoating of immigrants and Democrats in the State of the Union. Following up on Trump’s racist characterization of the entire Somali immigrant community in Minnesota as “pirates” responsible for plundering public aid, Vance blamed “‘illegal aliens” for fraud in public benefits programs and voting. He brought up Trump’s lurid descriptions of crimes committed by immigrants and, like Trump, excoriated Democrats for not standing up and cheering as the president subjected grieving parents to a gory rehash of violent attacks on their children.

The reason Democrats didn’t stand up during Trump’s speech, Vance suggested, is that “they answer to people who have corrupted this country. They answer to people who opened the border. They answer to people who got rich off of illegal immigrant labor. … We want American workers to get rich for working hard, not illegal aliens.”

Today’s increasingly virulent, demagogic attacks on those hardworking immigrants should make everyone queasy.

Sucker-punching Democrats on immigration was a goal of the State of the Union speech. And Republicans will keep on punching. Their sanctimonious horror at the very idea of their colleagues not standing up and cheering for the victims of violent criminals is a way of changing the subject away from the spectacle of masked federal immigration agents spreading murderous mayhem in Midwestern neighborhoods, and, of course, the fact that none of this is making American workers better off.

As Jacquez pointed out, “Certainly Trump has cracked down on immigration, but that doesn’t seem to be redounding to the benefit of native-born workers. We’ve seen the unemployment rate creep up even while fewer immigrants are working these days on the manufacturing side.”

“We lost manufacturing jobs in every single month of 2025,” he added. “There has been no resurgence whatsoever in actual people getting jobs in manufacturing and, in fact, in many sectors, some of the trade policies that Trump has advanced have been actively harmful.”

At the end of his speech, Vance took questions from local media that reflected the immediate concerns of voters in western Wisconsin.

What can his administration do to stop the closure of rural hospitals that are creating a health care desert in the district he was visiting?

Vance blamed the problem on the Biden administration, although rural hospital closures did not begin under Biden and are severely exacerbated by Medicaid cuts under Trump. Vance also claimed the Trump administration is now turning things around with the rural hospital fund included in the “Big Beautiful Bill Act” — $200 million of which was awarded to Wisconsin in December.

Derrick Van Orden also pumped the rural hospital fund in remarks ahead of Vance’s speech, saying it’s “just a lie” that Democrats care about rural health care, because they didn’t vote for the massive tax- and spending-cut bill that contained the rural health care fund.

KFF projects the fund will only make up for about one-third of the Republicans’ cuts to Medicaid in rural areas. And that offset is temporary. The rural health fund expires in five years. In Wisconsin, meanwhile, 250,000 people are losing their health care coverage because of the Medicaid cuts and changes to the Affordable Care Act passed by Republicans. Those losses are concentrated in rural areas, and have a cascading effect on rural hospitals and entire rural economies.

Van Orden, who has spent his whole political career calling for the elimination of the Affordable Care Act, reversed course and voted with Democrats to extend ACA subsidies last month — right after voting to block the same measure when Democrats brought it up the day before.

In answer to a question on the health care worker shortage and the aging population of rural Wisconsin, Vance took a swipe at college students who major in women’s studies. The Trump administration — which has focused on repealing a pandemic-era pause on student loan repayment, resumed garnishing the wages of student debtors and imposed less affordable repayment plans — wants to make it easier for people to study to become doctors and nurses without getting “layered up with debt,” Vance declared.

Will the Trump administration withhold Medicaid money from Wisconsin as it recently announced it will do to Minnesota, as punishment for the state’s refusal to hand over the sensitive, personal information of food assistance recipients and of voters?

In answer to that question, Vance said it was outrageous that Wisconsin Gov. Tony Evers and the Wisconsin Elections Commission have refused to hand over the data Trump is demanding, and left the open the option of withholding federal Medicaid money, saying Democrats “like to cheat” in “voter rolls and welfare rolls.”

Asked about farmers facing wildly fluctuating commodity prices, Vance celebrated the administration’s success in getting China to open up its market to U.S. soybeans. That’s a head-scratcher, since China was purchasing about half of all U.S. soybeans a year ago, before it stopped amid a trade war caused by Trump’s tariffs. That was a big problem for Wisconsin farmers who were suddenly stuck sitting on a bumper soybean crop after losing their biggest buyer. Even with the new deal, those farmers will not be made whole, Darin Von Ruden, president of the Wisconsin Farmers Union, told Wisconsin Public Radio, and China has now found new markets, setting up a long-term business loss.

Among Vance’s many preposterous claims, perhaps the most incredible was the picture he tried to paint of a caring, empathetic Trump, who wakes up every morning asking what he can do to solve the problems of the American people. Do even Trump’s supporters buy the idea that the man who made $4 billion off the presidency after just one year in office is driven by selfless concern for the needs of others?

On one occasion, Vance said, during a discussion of the soaring stock market, Trump asked earnestly what could be done for people who don’t own any stocks. The answer, he said, was Trump’s brilliant plan to give low-income workers a $1,000 federal match for retirement. That idea was actually signed into law by Biden four years ago.

Asked for his further ideas for investing in rural communities, Vance said his administration will mostly “just listen” to voters. He held up Van Orden as the administration’s point man for keeping in touch with constituents in rural Wisconsin. Unfortunately, Van Orden is so notorious for avoiding in-person contact with voters, Democrats have made a regular practice of visiting his district to hold town halls from which he is reliably, notably absent.

The claim that either he or the Trump administration is concerned about solving the problems of Wisconsin voters is the biggest lie of all.

Originally published by Wisconsin Examiner, a nonprofit news organization.

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JD Vance struggles to sell Van Orden and Trump to tariff-battered Wisconsin

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Ruth ConniffArticles

JD Vance struggles to sell Van Orden and Trump to tariff-battered Wisconsin